More Space for Imagination
Imagine More in the Busy Urban Life
Competing brands were identified and we positioned Citylife as a company with new possibilities to inspire. Together we launched their metal shelving range with the slogan “More Space for Imagination”. The versatility of the message allowed us create a 360 brand experience. This message was applied across their packaging, brochures, website and retail setups. As the shelf could be adjusted to a person’s needs, we put the spotlight on hidden talents and leisure pursuits. The home cook who loves to grow herbs for fresh recipes or the office worker by day and guitar rocker by night demonstrated the spark in every personality.
Mix and Match, Get Creative
One focus of the shelving range was accessories. We wanted to express the DIY spirit in everyone. Getting hands on, creating your own arrangement can be engaging and accomplishing. With options to add on, there is always something new to create for smart and organised living. A series of pictures showcased scenarios of shelf usage to help people visualise innovative applications.